Visualizing a new, connected ecosystem for 21,000 incredible caregivers on a mission for whole person care and flourishing communities
Centura’s new visual identity, years in the making, signals a new chapter in soaring ahead to deliver another century of dedicated care.
Symbolically, we released the dove within the original logo to soar. This evolution allows Centura to better reflect what they want to be known for—a strong, connected ecosystem that delivers whole person care.
The symbol is a beautiful and powerful element of Centura’s new visual identity. Stylistically it’s simple yet modern, drawn with a single, flowing gestural line that varies in weight suggesting a human touch that is graceful yet strong.
The move to a master brand architecture organizes Centura’s ecosystem of offerings while honoring individual hospital sites
Inspired by the supergraphic, patterns act as a textural element when a subtle reference to the brand is needed.
Signage & Interior Concepts